Monthly Archives: May 2016

Seven critical pre-launch decisions

Social media marketing is inexpensive, efficient and it works… if you take the right, pre-launch steps. Every campaign requires a few steps to be taken ahead of hitting the “launch” button, to make it work well and to avoid costly, time-wasting results.  So here is a checklist of the seven, vital decisions you have to make prior […]

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Twitter changes

Today (24 May 2016) Twitter announced changes to some of its functionality.  In this article, Mark Wilson looks at the changes and what they mean. Like any cutting-edge technology business, Twitter needs to demonstrate that it is continually improving its service in order to retain its current users as well as to win new business.  […]

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How to create the perfect story

Or, “How Charlie Croker Taught Me The Three Most Important Words in story-telling”. Creating compelling marketing copy requires more than simply telling your audience about your product or service.  You need to construct, finesse and tell a story.  This blog, written by our founder, Mark Wilson, explains how Charlie Croker helps confirm which three words are […]

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What is Tumblr?

There are now over 200 million blogs on Tumblr, posting 80 million posts per day (source: Tumblr). So, what is it? Tumblr is a micro-blogging platform, that allows users to post content to their unique Tumblr site, in order to engage and inform. It is like a cut-down version of your website – or a […]

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Five Twitter tips for businesses

Millions of businesses are now using Twitter to engage with current and potential customers – and to win business from their competitors. So, if you are thinking of setting up a Twitter account, here are five important tips to bear in mind. Define your goal. Are you trying to increase follower numbers? Find new customers? […]

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