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Category:NIHITO

Billion Dollar Shave Club

This week, Dollar Shave Club was sold to Unilever in a deal which is rumoured to have earned its investors $1bn.  So, how did they do it? Successful social media marketing is, more than anything, about firing up a shareable buzz around a brand, service or product.  And Dollar Shave Club is the billion-dollar example […]

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Nihito – how do you do it?

In the first of our series of articles about NIHITO, we looked at what it is.  In the next one, we will look at some real-life examples of it being used.  But this article addresses the simple question: “how do I go about adopting NIHITO?” First, a re-cap.  NIHITO – which stands for Nothing Important […]

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Nihito – what is it?

What is NIHITO? What does it stand for? How does it require you to change your working practices? What is the benefit? NIHITO is one of the best acronyms for anyone involved in product design, creating services for customers, understanding what customers need, determining strategy for their company, writing customer-facing communications, determining pricing… It stands […]

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