info@thedigitalzebra.com

Blog

Wearables hit the high seas: Ocean Medallion

“Where are we and what is the temperature going to be like when we get where we’re going? Bring me a bowl of fries and a beer, while you show me the holiday pictures we have taken so far.  Then, at five o’clock, please deliver a mojito and a strawberry daiquiri to our loungers by […]

Read More

Vine to close

Twitter announced today (27 October 2016) its intention to close the video sharing service Vine, following an announcement to cut 9% of its workforce.   Vine was purchased in 2012 for a reported $30m.  But, since Twitter also runs the live streaming service Periscope, Vine has been allowed to wither. “Nothing is happening to the […]

Read More

Twitter starts change roll-out

Beginning on Monday 19 September, Twitter will roll out a previously-announced change altering which types of content count towards the character limit.  As we reported on 24 May, tweets containing videos, GIFs, photos or polls will no longer have their character count reduced by the inclusion on the media.  Until now, a tweet containing only text can include […]

Read More

Choose your Channels like Gwyneth

Gwyneth Paltrow. Academy Award-winning actor, singer, writer.  Star of Seven, Sliding Doors, Shakespeare in Love, Emma, Great Expectations, Iron Man, Iron Man 2, Iron Man 3 and Glee.  Mother. The face of Estée Lauder. Ten hit singles. Twelve albums. Three published books. RNIB. The Royal National Institute for Blind People. The UK charity for everyone affected by […]

Read More

Instagram launch “stories”

This week, Instagram has rolled out an upgrade and caught many users by surprise.  Especially those familiar with Snapchat.   Instagram stories is the name for the new feature designed to encourage more sharing.  You can take still shots or moving images – with sound –  which are shown together in a slideshow format.  Each image […]

Read More

The Joy of Six

It seems that every year that ends with a “…6” has an example from the music world of great social media marketing – even before the invention of “social media marketing”. 1966 The Summer of 1966 may be fondly remembered by some for England finally winning the World Cup.  But it also marks the release of […]

Read More

Billion Dollar Shave Club

This week, Dollar Shave Club was sold to Unilever in a deal which is rumoured to have earned its investors $1bn.  So, how did they do it? Successful social media marketing is, more than anything, about firing up a shareable buzz around a brand, service or product.  And Dollar Shave Club is the billion-dollar example […]

Read More

Nihito – how do you do it?

In the first of our series of articles about NIHITO, we looked at what it is.  In the next one, we will look at some real-life examples of it being used.  But this article addresses the simple question: “how do I go about adopting NIHITO?” First, a re-cap.  NIHITO – which stands for Nothing Important […]

Read More

Goal!

The Digital Zebra achieves LinkedIn company page follower target, ahead of schedule. The Digital Zebra has exceeded its set target of LinkedIn company page followers ahead of the end-June planned date.  The goal of achieving a minimum of 50 LinkedIn company page followers has been exceeded several days before the 30 June deadline. Mark Wilson, founder and creative director of […]

Read More

Nihito – what is it?

What is NIHITO? What does it stand for? How does it require you to change your working practices? What is the benefit? NIHITO is one of the best acronyms for anyone involved in product design, creating services for customers, understanding what customers need, determining strategy for their company, writing customer-facing communications, determining pricing… It stands […]

Read More