Monthly Archives: July 2016

Billion Dollar Shave Club

This week, Dollar Shave Club was sold to Unilever in a deal which is rumoured to have earned its investors $1bn.  So, how did they do it? Successful social media marketing is, more than anything, about firing up a shareable buzz around a brand, service or product.  And Dollar Shave Club is the billion-dollar example […]

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