Vine to close
Twitter announced today (27 October 2016) its intention to close the video sharing service Vine, following an announcement to cut 9% of its workforce. Vine was purchased in 2012 for a reported $30m. But, since Twitter also runs the live streaming service Periscope, Vine has been allowed to wither. “Nothing is happening to the […]
Twitter starts change roll-out
Beginning on Monday 19 September, Twitter will roll out a previously-announced change altering which types of content count towards the character limit. As we reported on 24 May, tweets containing videos, GIFs, photos or polls will no longer have their character count reduced by the inclusion on the media. Until now, a tweet containing only text can include […]
Choose your Channels like Gwyneth
Gwyneth Paltrow. Academy Award-winning actor, singer, writer. Star of Seven, Sliding Doors, Shakespeare in Love, Emma, Great Expectations, Iron Man, Iron Man 2, Iron Man 3 and Glee. Mother. The face of Estée Lauder. Ten hit singles. Twelve albums. Three published books. RNIB. The Royal National Institute for Blind People. The UK charity for everyone affected by […]
Twitter for Android upgraded
This week (7 June 2016) Twitter announced and rolled-out a new version for Android users. The look and feel of the app has been altered slightly, although all previous functionality remains. The enhancements are in three areas: The most obvious change is the new “floating action button”, which remains in the bottom-right corner of the […]
Instagram: 10 tips
Instagram – the photo, video and image sharing site – is one of the world’s fastest-growing social media properties. With 400 million active users a month sharing 560 million images a week and “liking” an incredible 3.5 billion a day, it’s a great medium in which to get your business message across. But how? And where to start? […]
Twitter changes
Today (24 May 2016) Twitter announced changes to some of its functionality. In this article, Mark Wilson looks at the changes and what they mean. Like any cutting-edge technology business, Twitter needs to demonstrate that it is continually improving its service in order to retain its current users as well as to win new business. […]
Five Twitter tips for businesses
Millions of businesses are now using Twitter to engage with current and potential customers – and to win business from their competitors. So, if you are thinking of setting up a Twitter account, here are five important tips to bear in mind. Define your goal. Are you trying to increase follower numbers? Find new customers? […]
Using Personas to describe your customers
Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]
It’s a three-way street
In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word. The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]
Find some time away from social media every day
It’s critical to switch off. Move from your keyboard, look away from your phone. Log out. Tune off. Breathe. Because, however much you rely on new media to deliver ideas, opportunities, risks, news and offers, you still need to make time to do two things. Work. And not work. Why not talk to us? We can […]