Wearables hit the high seas: Ocean Medallion
“Where are we and what is the temperature going to be like when we get where we’re going? Bring me a bowl of fries and a beer, while you show me the holiday pictures we have taken so far. Then, at five o’clock, please deliver a mojito and a strawberry daiquiri to our loungers by […]
Choose your Channels like Gwyneth
Gwyneth Paltrow. Academy Award-winning actor, singer, writer. Star of Seven, Sliding Doors, Shakespeare in Love, Emma, Great Expectations, Iron Man, Iron Man 2, Iron Man 3 and Glee. Mother. The face of Estée Lauder. Ten hit singles. Twelve albums. Three published books. RNIB. The Royal National Institute for Blind People. The UK charity for everyone affected by […]
The Joy of Six
It seems that every year that ends with a “…6” has an example from the music world of great social media marketing – even before the invention of “social media marketing”. 1966 The Summer of 1966 may be fondly remembered by some for England finally winning the World Cup. But it also marks the release of […]
Billion Dollar Shave Club
This week, Dollar Shave Club was sold to Unilever in a deal which is rumoured to have earned its investors $1bn. So, how did they do it? Successful social media marketing is, more than anything, about firing up a shareable buzz around a brand, service or product. And Dollar Shave Club is the billion-dollar example […]
Instagram: 10 tips
Instagram – the photo, video and image sharing site – is one of the world’s fastest-growing social media properties. With 400 million active users a month sharing 560 million images a week and “liking” an incredible 3.5 billion a day, it’s a great medium in which to get your business message across. But how? And where to start? […]
Seven critical pre-launch decisions
Social media marketing is inexpensive, efficient and it works… if you take the right, pre-launch steps. Every campaign requires a few steps to be taken ahead of hitting the “launch” button, to make it work well and to avoid costly, time-wasting results. So here is a checklist of the seven, vital decisions you have to make prior […]
What is Tumblr?
There are now over 200 million blogs on Tumblr, posting 80 million posts per day (source: Tumblr). So, what is it? Tumblr is a micro-blogging platform, that allows users to post content to their unique Tumblr site, in order to engage and inform. It is like a cut-down version of your website – or a […]
Using Personas to describe your customers
Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]
It’s a three-way street
In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word. The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]
Find some time away from social media every day
It’s critical to switch off. Move from your keyboard, look away from your phone. Log out. Tune off. Breathe. Because, however much you rely on new media to deliver ideas, opportunities, risks, news and offers, you still need to make time to do two things. Work. And not work. Why not talk to us? We can […]