Wearables hit the high seas: Ocean Medallion
“Where are we and what is the temperature going to be like when we get where we’re going? Bring me a bowl of fries and a beer, while you show me the holiday pictures we have taken so far. Then, at five o’clock, please deliver a mojito and a strawberry daiquiri to our loungers by […]
Twitter starts change roll-out
Beginning on Monday 19 September, Twitter will roll out a previously-announced change altering which types of content count towards the character limit. As we reported on 24 May, tweets containing videos, GIFs, photos or polls will no longer have their character count reduced by the inclusion on the media. Until now, a tweet containing only text can include […]
Choose your Channels like Gwyneth
Gwyneth Paltrow. Academy Award-winning actor, singer, writer. Star of Seven, Sliding Doors, Shakespeare in Love, Emma, Great Expectations, Iron Man, Iron Man 2, Iron Man 3 and Glee. Mother. The face of Estée Lauder. Ten hit singles. Twelve albums. Three published books. RNIB. The Royal National Institute for Blind People. The UK charity for everyone affected by […]
Instagram: 10 tips
Instagram – the photo, video and image sharing site – is one of the world’s fastest-growing social media properties. With 400 million active users a month sharing 560 million images a week and “liking” an incredible 3.5 billion a day, it’s a great medium in which to get your business message across. But how? And where to start? […]
How to create the perfect story
Or, “How Charlie Croker Taught Me The Three Most Important Words in story-telling”. Creating compelling marketing copy requires more than simply telling your audience about your product or service. You need to construct, finesse and tell a story. This blog, written by our founder, Mark Wilson, explains how Charlie Croker helps confirm which three words are […]
Five Twitter tips for businesses
Millions of businesses are now using Twitter to engage with current and potential customers – and to win business from their competitors. So, if you are thinking of setting up a Twitter account, here are five important tips to bear in mind. Define your goal. Are you trying to increase follower numbers? Find new customers? […]
Using Personas to describe your customers
Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]
It’s a three-way street
In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word. The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]
Find some time away from social media every day
It’s critical to switch off. Move from your keyboard, look away from your phone. Log out. Tune off. Breathe. Because, however much you rely on new media to deliver ideas, opportunities, risks, news and offers, you still need to make time to do two things. Work. And not work. Why not talk to us? We can […]