Microsoft buys LinkedIn
Microsoft has announced today that it is acquiring the professional social network LinkedIn for $26.2bn (£18.5bn) cash. Jeff Weiner, CEO of LinkedIn, will remain in his role, reporting to Microsoft CEO Satya Nadella. Microsoft has announced that the LinkedIn “brand, culture and overall independence will remain intact”. LinkedIn co-founder and executive chairman Reid Hoffman, is […]
Twitter for Android upgraded
This week (7 June 2016) Twitter announced and rolled-out a new version for Android users. The look and feel of the app has been altered slightly, although all previous functionality remains. The enhancements are in three areas: The most obvious change is the new “floating action button”, which remains in the bottom-right corner of the […]
Instagram: 10 tips
Instagram – the photo, video and image sharing site – is one of the world’s fastest-growing social media properties. With 400 million active users a month sharing 560 million images a week and “liking” an incredible 3.5 billion a day, it’s a great medium in which to get your business message across. But how? And where to start? […]
Seven critical pre-launch decisions
Social media marketing is inexpensive, efficient and it works… if you take the right, pre-launch steps. Every campaign requires a few steps to be taken ahead of hitting the “launch” button, to make it work well and to avoid costly, time-wasting results. So here is a checklist of the seven, vital decisions you have to make prior […]
Twitter changes
Today (24 May 2016) Twitter announced changes to some of its functionality. In this article, Mark Wilson looks at the changes and what they mean. Like any cutting-edge technology business, Twitter needs to demonstrate that it is continually improving its service in order to retain its current users as well as to win new business. […]
How to create the perfect story
Or, “How Charlie Croker Taught Me The Three Most Important Words in story-telling”. Creating compelling marketing copy requires more than simply telling your audience about your product or service. You need to construct, finesse and tell a story. This blog, written by our founder, Mark Wilson, explains how Charlie Croker helps confirm which three words are […]
What is Tumblr?
There are now over 200 million blogs on Tumblr, posting 80 million posts per day (source: Tumblr). So, what is it? Tumblr is a micro-blogging platform, that allows users to post content to their unique Tumblr site, in order to engage and inform. It is like a cut-down version of your website – or a […]
Five Twitter tips for businesses
Millions of businesses are now using Twitter to engage with current and potential customers – and to win business from their competitors. So, if you are thinking of setting up a Twitter account, here are five important tips to bear in mind. Define your goal. Are you trying to increase follower numbers? Find new customers? […]
Using Personas to describe your customers
Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]
It’s a three-way street
In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word. The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]