What is Tumblr?

There are now over 200 million blogs on Tumblr, posting 80 million posts per day (source: Tumblr). So, what is it? Tumblr is a micro-blogging platform, that allows users to post content to their unique Tumblr site, in order to engage and inform. It is like a cut-down version of your website – or a […]

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Using Personas to describe your customers

Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]

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