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Wearables hit the high seas: Ocean Medallion

“Where are we and what is the temperature going to be like when we get where we’re going? Bring me a bowl of fries and a beer, while you show me the holiday pictures we have taken so far.  Then, at five o’clock, please deliver a mojito and a strawberry daiquiri to our loungers by […]

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Using Personas to describe your customers

Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]

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It’s a three-way street

In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word.  The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]

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