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Wearables hit the high seas: Ocean Medallion

“Where are we and what is the temperature going to be like when we get where we’re going? Bring me a bowl of fries and a beer, while you show me the holiday pictures we have taken so far.  Then, at five o’clock, please deliver a mojito and a strawberry daiquiri to our loungers by […]

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How to create the perfect story

Or, “How Charlie Croker Taught Me The Three Most Important Words in story-telling”. Creating compelling marketing copy requires more than simply telling your audience about your product or service.  You need to construct, finesse and tell a story.  This blog, written by our founder, Mark Wilson, explains how Charlie Croker helps confirm which three words are […]

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What is Tumblr?

There are now over 200 million blogs on Tumblr, posting 80 million posts per day (source: Tumblr). So, what is it? Tumblr is a micro-blogging platform, that allows users to post content to their unique Tumblr site, in order to engage and inform. It is like a cut-down version of your website – or a […]

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Five Twitter tips for businesses

Millions of businesses are now using Twitter to engage with current and potential customers – and to win business from their competitors. So, if you are thinking of setting up a Twitter account, here are five important tips to bear in mind. Define your goal. Are you trying to increase follower numbers? Find new customers? […]

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Using Personas to describe your customers

Who are your customers? It’s critical that you know who they are, if you intend to find more of them. So, it may seem an obvious question, but can you describe who your customers are? If you can’t summarise who they are easily and quickly, it might be that you would benefit from a marketing […]

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It’s a three-way street

In the old days – say, any time from the invention of the printing press up until the early 21st century – businesses would communicate to customers and potential customers via the printed word.  The business would write some copy; a publisher would print it – usually alongside some editorial content; a grateful public would […]

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